Online influencer's have become a lot more popular in the recent years. This is because social media usage has skyrocketed. Today, Paige did her "Each One Teach One" presentation on online influencers and how they impact our society whether it be good or bad.
Online influencers hold a lot of responsibilities. As the title says, they are highly influential individuals on social media today. Online influencers have a big platform, with a large following. Because of this, they make money from their accounts, and obtain sponsorships along with brand deals. Online influencing can be an entire job within itself, and most people that are in this field make their entire living off of their social media platforms. They develop their own personal brand, and gain support from their followers.
Online influencing seems like a dream for most people. They are able to sit and work from home solely by posting on social media. However, there are a lot of downsides to the online influencer life that is not shown to the outside world. This career can cultivate a lot of stress because social media can easily affect your mental health in a negative way. It can also be very hard to deal with business interests and generate profit, while also maintaining honest opinons on products. Brands send "PR" to creators in exchange for a post on their platform. This can generate a lot of traffic to their websites and purchases as well solely because someones favorite creator likes their product. However, if a brand is sending you a free product, they are obviously going to want a positive review or reaction to their product. This can become tricky, because they may just be saying what the brand wants them to say, instead of how they actually feel about the product. In turn, their followers may purchase this product just because the creator did, and it may not actually be as great as the creator made it seem.
Online influencers vary, becuase men and women are interested in different things. Women tend to lean more towards fashion, beauty, lifestyle, and cooking creators, while men tend to lean towards sports, entertainment, and business creators. This creates a broader environment for online influencers to flourish from. Throughout all influencers though, they are always prone to hate comments. People have the ability to say whatever they are thinking on the internet in an instant, which can be hard for online influencers to deal with. Online influencers have to have thick skin, and be able to brush these comments off and continue in their line of work.
Large online platforms give online influencers the ability to promote whatever they may choose to. They can use their platform for good and change, but they can also use their platform just for fun. This gives online influencers a lot of freedom when it comes to content that they share with their followers. Collectively, online influencers impact our younger demographic more than anyone, because they have grown up using social media, and watching their favorite creators on different platforms.
Overall, online influencing can seem like a dream and a walk in the park all at once. Many people aspire to be YouTubers, TikTokers, and content creators, but it is important to know that negative impacts can come from this. Social media is not everything that it is made out to be, and this presentation really brought attention to that.
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